In
MediaGuardian, Maggie Brown talks to Kay Benbow, the new controller of the BBC's channel for young children.
The key to Benbow's strategy is fairly simple: "I want CBeebies to be accessible and tangible, as if the audience can touch it, so that it is part of their lives, a positive thing." That means children taking a leading role in many programmes, or being involved in the continuity between the often bite-sized shows (none lasts more than about 22 minutes) that are screened between 6am and 7pm.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.