tag:blogger.com,1999:blog-7371477.post446878657144787558..comments2023-10-31T16:18:44.958+00:00Comments on The Writers' Guild of Great Britain blog: Product placement poll resultsjula meadowshttp://www.blogger.com/profile/18102148211279032637noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7371477.post-37160193955853316052008-12-05T19:47:00.000+00:002008-12-05T19:47:00.000+00:00Yes. Subject to sensible (and workable) guidelines...Yes. Subject to sensible (and workable) guidelines and so long as it is not 'in your face'. Product placement must form a believable part of a drama and be fitting for the characters. This will mean very close cooperation (right from the start) between writers and advertisers. Financially it makes sense - broadcasters are running out of funds and advertisers' offerings, via commercials, are lost by fast-forwarding. So if writers want to be paid, go with it! <BR/><BR/><BR/>Christopher NeameAnonymousnoreply@blogger.com