Now, in an interview with MediaGuardian (free registration required), John Whiston, ITV Head of Drama, says that he wants Emmerdale to take the position as the nation's number-two rated soap, behind Coronation Street:
"Emmerdale seems to be going from strength to strength at the moment. EastEnders may come storming back, [but] there's also a chance things might spiral further into decline. A couple of years before the end of Brookside you would never have thought it was going to go down the pan. It happened really dramatically."