J.K. Rowling has revealed that her next book in the best-selling series will be called Harry Potter and the Half Blood Prince.
The announcement was made on her website, scotching rumours that the title would be Harry Potter and the Pillar of Storgé.
Rowling's website is clearly designed to entertain and intrigue her millions of readers. But it makes little sense to anyone not in the know. The announcement about the title was, apparently, found by fans exploring one of the sites many nooks and crannies.