Thursday, July 29, 2004

Amazon ends anonymous reviews

The days of anonymously puffing your own books on, or putting the critical knife into rivals are over.

As Media Guardian reports (free registration required), Amazon has begun a new system, Real Names, which requires reviewers to provide their credit card details before posting a comment.
The change, which was quietly introduced earlier this month, is intended to put an end to authors and publishers anonymously showering their own books with praise while trashing the work of their rivals. An Amazon spokeswoman said: "This is the latest step in an ongoing effort to continually improve the content of the site."

Not that any Writers' Guild member would ever have been involved in such things....

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