Interactive radio drama

But not as you know it. From Wired News:

For those who obsessively play I Love Bees, the point is to take part in the creation and distribution of the radio drama. To do so, players log onto the game's website each week to find the latest clues and a list of the pay phones that will be called.

Only in America?

Six main characters from the year 2552 prepare for a great war in the storyline. Each time a player correctly answers a pay-phone question, he or she is treated to 30 seconds of new material. Over the course of the game, the plot unfolds, revealing a menacing alien army that threatens 26th-century Earth and only intervention from the past can help.

The most exciting element of the game for some players is the possibility that they will get one of the rare live calls in which the drama's actors talk to whoever answers the phone and then incorporate the conversation into the show itself.