Wednesday, June 22, 2005

Sky buys Artsworld

Sky, often perceived as the champion of low-brow, has bought the very high-brow Artsworld TV channel, reports The Independent.
Five years on [from its launch], Artsworld is still widely regarded as filling a gap unserved by any other channel in the market. True, arts and culture play an important role at BBC4, but, the BBC is quick to stress, BBC4 is not and never has been an arts channel. From launch, Artsworld's commitment to an eclectic - often high-brow - mix of arts from around the world gave it an elitist reputation in some circles. But the arts world embraced it with open arms. "An absolutely brilliant channel: wonderful and courageous," is the view of Victoria Todd, director of the National Campaign for the Arts. "It has touched nerve-endings that the BBC has long forgotten in its arts programming."

No comments:

Post a Comment

Note: only a member of this blog may post a comment.