East's previous work has mainly been as a producer and director of series drama including EastEnders, Brookside, Bodies, New Tricks and Beaten. He replaces Elaine Sperber who left to join Disney last month.
More information is available from the BBC Press Office.
Alison Sharman herself is interviewed today in Media Guardian (free registration required).
A big priority for Sharman is more children's drama. "This is a golden age of drama - I think our drama has been good enough, but we can be even better. I want us to be world class. We have the opportunity to do that."
She says that CBBC has done well with Tracy Beaker, the adaptation of Jacqueline Wilson's care home heroine - about to have a fifth run - and with Kerching, and adaptations from Feather Boy to Stig of the Dump. "I will move the money around, to make more drama. I feel passionately about it."
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