Thursday, August 18, 2005

ITV to launch children's channel

ITV will launch a children's channel on the Freeview digital platform within the next six months, reports
The Independent. The schedule will be made up from existing programming. The company said the new channel will feature ITV's existing slate of children's programming.

Some have questioned whether there was room for ITV to enter this sector, given that the BBC already has two dedicated children's stations available on digital television platforms.

Nigel Pickard, director of programmes at ITV said: "This is a great opportunity for ITV to reinforce its position as a valued and trusted provider of children's programming in an increasingly competitive market and to bring ITV to a new generation of viewers."

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