Tuesday, September 27, 2005

Dubplate (Interactive) Drama

A gritty television drama series set around Britain's urban music scene aims to push back broadcasting frontiers by letting its audience choose how the plot will develop.

The six-part Dubplate Drama, to be shown on...Channel 4 in November, will invite viewers to vote via telephone text message for one of two possible outcomes at the end of each week's 13-and-a-half minute episode.

The drama will be the first series to exploit modern television viewers' enthusiasm for audience participation, said youth marketing agency Livity, which is behind the show.
More from Reuters.

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