Sioned William - ITV Comedy Controller

ITV's Comedy Controller, Sioned William, talks to Jason Deans in Media Guardian (free registration required). Her main success so far has been single comedy dramas, of which there will be plenty more, but she also wants to find good sitcoms and sketch shows.

"I'm obsessed with finding the great sitcom. It's hard though, I'm not going to lie," she says. "The Office is one of the greatest comedy pieces ever, but not everything can be on that note. What I really need for ITV is not The Office, but I need The Likely Lads, I need a Porridge, a Fools and Horses, a My Family. They are more accessible, they are richer shows."