Judging by their windows - the most important showcase of a shop's ethos - Waterstone's is publicising value-for-money, while Ottakar's caters to people's interests. I am not suggesting that there is anything wrong with either approach, but both are needed if the consumer is to have the best possible book-buying experience. Competition is not just about providing products at the lowest price, but about offering choice as well. When I want to buy a book I am looking for two things in a bookshop - a fair price and a wide range of books to choose from.
Thursday, September 29, 2005
Waterstone's and Ottakar's
Author Tracey Chevalier explains in The Guardian why she is worried about Waterstone's proposed takeover of Ottakar's.
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