Film distribution via the web

In The New York Times, John Anderson profiles internet movie distributors, IndieFlix.

As cheaper technology and a seemingly inexhaustible hipness quotient have led to more filmmakers and films being produced, theatrical distribution has become more expensive, the outlets more cautious, and the returns on investments more dubious. The Internet has absorbed some of the spillover, although the bigger success stories - notably, the political films of Robert Greenwald ("Uncovered: The War on Iraq," "Outfoxed: Rupert Murdoch's War on Journalism"), or "Faster," a highly lucrative motorcycle documentary narrated by Ewan McGregor - have been niche movies with a core audience.

So what about more general fare with no stars, budgets or hope? That's where IndieFlix, founded by Ms. Andreen and her business partner, the filmmaker Gian-Carlo Scandiuzzi, comes in. Directors submit their films, which are then posted on the Web site (www.indieflix.com). When users log on and click to buy the films that capture their interest, IndieFlix burns them onto a DVD and ships them out. The price for a feature-length film is $9.95.

Ms. Andreen's motto: "Own a movie for less than a movie ticket."