Monday, November 28, 2005

'On demand' on the rise

On-demand media is certainly on the up, but are we really hearing the whole story? If high-consumption America can only offer an average of less than one on-demand TV show per day, then are we really talking about a fundemental shift? After all, I think it's probably fair to imagine that those people using PVRs to timeshift their viewing are actually relatively heavy consumers of the technology: this drives the average down among those who aren't dedicated users.
More from Bobbie Johnson at The Guardian's Technology Blog.

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