Monday, December 12, 2005

Whitbread to end literary prize sponsorship

One of the literary world’s most prestigious prizes is looking for a sponsor after Whitbread pulled out of the awards it has funded since 1971. The company, once Britain’s best-known brewer, has decided literature does not fit with its status as a wide-ranging leisure conglomerate.

The decision is a blow to the literary world as the Whitbread is rivalled only by the Booker in terms of prestige and influence.
More from Richard Brooks in The Times.

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