BBC Creative Future

The BBC today unveiled Creative Future, a new editorial blueprint designed to deliver more value to audiences over the next six years and turn the BBC's public purposes laid out in the recent Government White Paper into quality content for the on-demand world.

Plans include:

Create a new teen brand delivered via existing broadband, TV and radio services, including a new long-running drama and comedy, factual and music content

In Drama – create fewer titles with longer runs, find creative space for outstanding writers and cherish the programmes audience love best like EastEnders, Casualty and Holby City

In Comedy – improve the creative pipeline across all platforms, pilot more shows, find new talent and build the big hits for BBC ONE

More from the BBC Press Office.