Thursday, May 04, 2006

ITV desperate for a comedy hit

ITV director of entertainment and comedy Paul Jackson has vowed there will be a prime time sketch show or sitcom on ITV1 by next year, in order to salvage the network’s ailing reputation in the genre.

The broadcaster is desperate to find a hit comedy that will appeal to ITV1 viewers and attract mass audiences and Jackson has pledged that he will do whatever is needed to get a series in the genre on to the channel in prime time.

He said: “There is no doubt that there will be a big comedy on ITV1 between 8 and 10pm by next year. Either a sketch show or a sitcom. I don’t know what it will be yet but I do know there will be one.”
More from The Stage.

No comments:

Post a Comment

Note: only a member of this blog may post a comment.