Monday, June 26, 2006

ITV cuts one-off drama

ITV is to scale back production of expensive dramas and makeover shows as part of a drive to save £100m.

The broadcaster said it would reduce production of "underperforming" one or two-part dramas in order to concentrate on long-running series.

It will also show fewer makeover and lifestyle programmes during the day, and aims to buy more US series.

The announcement comes in the same week that ITV announced it would stop making children's programmes in-house.
More from BBC News.

ITV is struggling with falling audience share and advertising revenues. Maggie Brown and Matt Wells take a long, hard look at the network in today's Media Guardian (free registration required).

No comments:

Post a Comment

Note: only a member of this blog may post a comment.