Monday, July 31, 2006

Children's TV in danger

Children's television is held in high regard in Britain - and not just because of our advanced sense of nostaglia. The genre has a world-class reputation and British children's TV shows are hits around the globe. But leading producers, including the makers of Bob the Builder and My Parents Are Aliens, are warning that this great progamming tradition is in danger of being snuffed out if two proposed regulatory changes are enforced over the next year.

First, the government is cracking down on advertising to children in its fight against rising obesity, and second, ITV is sharpening its knives to have its children's programming quota slashed as it tries to shed less-profitable shows.
More from Dan Milmo in Media Guardian (free registration required).

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