"Don't you think that the ABs [upmarket viewers] have stopped watching ITV because it has become unwatchable? Hundreds of people tell me this. There is too much clutter, and it is putting people off. ITV is so unfashionable. It doesn't have to be like Channel 4, but it should be modern. It looks like a bargain basement."
Monday, August 21, 2006
In Media Guardian (free registration required) Maggie Brown talks to Andy Harries, the ITV controller of drama, comedy and films.