Monday, September 11, 2006

Product placement in books

Marketers have discovered a novel way to get their word out: embedding products in books.

The latest example is Cathy's Book, a novel due out Oct. 2 about a teen determined to find out why her boyfriend dumps her, then mysteriously disappears.

Procter & Gamble wrote a deal with the authors to include products such as Cover Girl's "Shimmering Onyx" eye shadow and "Metallic Rose" lipstick in exchange for promoting the book on P&G's teen website
More from Laura Petrecca for USA Today.

You might remember that Fay Weldon was the first to pioneer this kind of deal back in 2001 when she was paid to feature Bulgari diamonds in her novel The Bulgari Connection.

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