BBC Vision launched

Jana Bennet, the BBC's Director of Vision (really!) has launched BBC Vision, "the biggest integrated multimedia broadcast and production group of its kind in the world."

"Our creative purpose is to deliver great programmes and great content to all our audiences… The future will still be a place where audiences value great storytelling, elegant structure, high production values – all the traditional strengths of BBC programme makers. But at the same time we need to develop fresh ways of thinking and using technology. There are incredible opportunities in this new world if we can only organise ourselves to seize those opportunities and make them work for our audiences."

The press release states that BBC Vision is "so called because it makes BBC content that people watch".

It brings together several former BBC divisions: Drama, Entertainment and Children's; Factual and Learning; Television; and Network Production in the Nations.



This follows a restructure plan announced by BBC Director-General Mark Thompson earlier this year.