Moving Wallpaper, for ITV1, is a single-camera comedy drama set behind the scenes at a new soap, Echo Beach, which will be broadcast on the same night on ITV2. Echo Beach will be set in a Cornish resort.
Taking a cue from the scheduling of big reality TV event shows such as I'm a Celebrity, Get Me Out of Here!, Moving Wallpaper and Echo Beach will be broadcast in tandem each night for two weeks, either late next year or in early 2008.
The idea, which is still in the early planning stages, is for ITV1 viewers to watch the behind-the-scenes shenanigans of Moving Wallpaper on ITV1, then switch over to ITV2 for the front-of-camera scenes in Echo Beach.
Monday, November 20, 2006
EastEnders uber-writer Tony Jordan has won a double commission from ITV, reports Jason Deans for Media Guardian (free registration required).