Zai Bennett, controller of ITV2, told The Stage: “I want comedy that is right for our viewers - the 16-24 demographic. I want to change people’s perception about what the channel offers. We have done that in part with imported hits such as Entourage and The Office: An American Workplace but we do need original comedy. Right now we are keen to look at scripts, try things out and get more things into development.”ITV2 has been a quiet success as part of the Freeview platform but has mainly run imported programming and spin-offs from ITV1 reality and talent shows.
Thursday, January 04, 2007
ITV2 is launching a £10 million push into comedy and calling for scripted pieces, sitcoms and sketch shows, reports Liz Thomas in The Stage.