Wednesday, January 17, 2007

Joost: the future of TV?

In Wired magazine, Spencer Reiss discovers how Joost, a company from the men behind Kazaa and Skype, could be the future of TV.
The vision: universal TV, running on a hybrid P2P platform - millions of exquisitely networked PCs fortified with traditional video servers. Free to viewers who download the player app. Friendly to content owners, thanks to industrial-strength encryption. Delightful to advertisers, adding pinpoint targeting to their all-time favorite medium. Everyone's a winner!

Illustration for Wired by Paul Willoughby

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