A spokeswoman told The Stage: “Traditionally in the summer we have not aired very many first run, original dramas, but this year that is the plan. The message is that actually, instead of being the part of the schedule which is traditionally lighter this year, the summer line-up looks more like a spring or even an autumn one.
“It is absolutely a conscious decision to opt for more drama, and also more entertainment, rather than come up with another reality-type show. Drama has always been a strength at ITV and we know that we are defined as a channel by our drama - that is what the audience likes.”
Wednesday, February 28, 2007
ITV are planning to replace reality show Love Island with a number of dramas this summer, reports Liz Thomas in The Stage.