Ofcom permits ITV1 children's cut

As Mark Sweeney reports for Media Guardian (free registration required), communications industries regulator Ofcom has agreed to allow ITV1 to reduce its children's programming this year from an average of eight hours a week to about five hours a week.

The five hours each week are not subject to scheduling restrictions, and ITV1 does not need to run the programmes in its traditional afternoon weekday slot. A proportion of the programmes will run on weekends.

"Having taken into account the opinion of Ofcom, ITV confirms that children's output across 2007 will average around five hours of programming per week across ITV1 hours," said the broadcaster.

The campaign to Save Kids TV continues...