Thursday, May 10, 2007

Makeover for Mills & Boon

Mills & Boon is planning a summer revamp, reports Publishing News. In the lead up to its centenary next year the romance series will feature new cover designs and a new logo and strapline, “Pure reading pleasure”. (NB The cover shown here is not one of the new designs - they're yet to be released.)
Clare Somerville, Retail Marketing and Sales Director, said: “Mills & Boon is a British cultural phenomenon which has given pleasure to millions of readers around the world. The centenary affords us the opportunity to celebrate the enduring popularity of the genre through decades of change, exploring its literary heritage and its evolution into the 21st century. What other publishing imprint has become a household name synonymous with romance, excitement and emotional fulfilment?”

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