A staged rollout of ITV.com's video streaming will see the 30-day catchup service and programme archive activated for different programme genres on a week-by-week basis.
Soaps such as Coronation Street and Emmerdale will be the first genre to launch, followed - on subsequent Tuesdays - by broadband games, drama, lifestyle, sport, entertainment and news.
Friday, June 08, 2007
ITV.com has long been one of the worst media websites around, impossible to search and bereft of content. Hopefully, that will all change - a relaunch is set to go live next Tuesday. As Mark Sweeney reports for Media Guardian, the main innovation included in the £20m revamp is the broadcasting of shows from ITV1, ITV2 and ITV3 live online.