Friday, June 08, 2007

ITV.com ready for relaunch

ITV.com has long been one of the worst media websites around, impossible to search and bereft of content. Hopefully, that will all change - a relaunch is set to go live next Tuesday. As Mark Sweeney reports for Media Guardian, the main innovation included in the £20m revamp is the broadcasting of shows from ITV1, ITV2 and ITV3 live online.
A staged rollout of ITV.com's video streaming will see the 30-day catchup service and programme archive activated for different programme genres on a week-by-week basis.

Soaps such as Coronation Street and Emmerdale will be the first genre to launch, followed - on subsequent Tuesdays - by broadband games, drama, lifestyle, sport, entertainment and news.

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