...the future provision of new UK-originated programming for children, particularly drama and factual, looks increasingly uncertain other than the BBC’s output. Investment in first-run original programming by the commercial Public Service Broadcasters (PSBs) – ITV1, GMTV, Channel 4 and Five – has halved in real terms since 1998.However, when homegrown programming is available, children tend to prefer it:
Children still strongly prefer programming made in the UK, the majority of which is commissioned by the Public Service Broadcasters. While UK children’s programmes accounted for 17% of total children’s hours, they delivered a 38% share of viewing.Concluding that "the public purposes for children’s programming are not fully being met in some areas", Ofcom has invited responses to the review. Comments must be submitted by 20 December 2007.