Tony Jordan's soap gamble

Tomorrow night ITV1 will broadcast a new prime time soap, Echo Beach. Risky enough, you might think. But not as risky as showing a behind the scenes 'mockumentary', Moving Wallpaper beforehand, and running the two shows in parallel every week.

The man behind the concept is writer and producer, Tony Jordan. He tells BBC News why he thinks it will succeed.

Jordan is convinced the concept is easier to sell on screen than it is on paper.

"It's not breaking new ground," he concludes. "It's a sitcom and a soap."