As Piers says, with Edward Zwick and Marshall Herskovitz's Quarterlife also making the journey from web the network TV, this is starting to look like a trend.
Update: American Screenwriter and blogger, John August, also believes the future is online. Although he sees his new show as web-only.
The project is financed outside the studio system, with some of that much-fabled internet money. It has actors you recognize, and it probably could be a TV show — but it won’t. There’s near-consensus that in the next year or two, one of the web shows will really take off and change the game. I can almost guarantee you it won’t be ours. We may never see the light of day. But it’s the right time to be experimenting: with tone, with format, with economic model.
I definitely agree with you it is beginning to look like a bit of a trend. I first heard about Quarterlife but as I have been researching more and more I have now noticed Sanctuary is being picked by network television as well. The Broadband Distributed Content, has of recently made a huge splash, giving networks the ability to follow the online performance and make proper decisions based on a consistent audience for free. As a creator myself of online video content, I am happy to see that these videos are drawing in so much attention. I have been working for the Academy of Television Arts and Sciences, so I have the inside scoop on The Academy's decision to present a Primetime Emmy to Broadband Distributed Content such as Sanctuary and Quarterlife. This in itself proves that the future is online, you can check out more info at http://www.emmys.com ! I am excited to post my own content online now, I think it would be so awesome to be considered for an Emmy.
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