Thursday, April 17, 2008

Sofia's Diary bought by Five

From Chris Curtis in Broadcast (free registration required)
Teen drama Sofia's Diary will become the first major web show to air on British television after being snapped up by Five in a ground-breaking deal.

The broadcaster has bought the show from rights owner Sony Television Pictures International (SPTI) and will screen it on the soon-to-launch Fiver, formerly Five Life.

Sofia's Diary debuted on social networking site Bebo in March, racking up five million views in its first two weeks, and now averages around 500,000 views per episode.

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