Hollow victory for Blu-ray

Blu-ray might have beaten HD DVD in the format war but, ask Tom Lowry and Ronald Grover in Business Week, with sales sluggish and other formats emerging, will the victory prove short-lived?

The Blu-ray camp plans a mid-year marketing blitz. And the studios are pinning their hopes on a new version of the Blu-ray technology called Profile 2.0. It will allow consumers to use their players to connect to the Web and partake of movie-related bonus features. Fox is preparing to deploy a video game that viewers can play along with its Alien vs. Predator flick. Industry insiders say Disney plans a range of interactive bells and whistles tied to its animated films that may include games and social networking.