Bebo has announced plans to launch an original branded entertainment series in conjunction with Universal Music U.K. centred around a fictional employee at the music firm who establishes his own record label from company’s mail room.
The upcoming show, The Secret World of Sam King, will blend scripted drama (lead character Sam must team with a disagreeable post and a potential romantic interest) and contributions from the Bebo community. In a pair of unique twists, viewers will be invited to influence the direction of Secret World’s plot—as the show is seeking contributions from the creative community, including video producers, engineers, stylists, designers and the like. Plus, actual Universal artists will make appearances in the series, which will be set at Universal’s West London headquarters.
Tuesday, June 10, 2008
By Mike Shields for Media Week: