Fourth Story

In Publishers Weekly, Lyn Andriani reports on the launch of Fourth Story Media - combining children's publishing with games and the internet.

“I’ve always been interested in online,” [Fourth Story founder, Lisa] Holton told PW last month. “As each new generation comes up, they interact with technology and the Web in a totally different way than adults do. And what we call multitasking is not, to them. They move in and out seamlessly. They can be listening to music, chatting with their friends, looking at something online, reading. They did not grow up pre-Internet. I continue to think about where books fit into their lives.”