In the footsteps of Lonelygirl15

On the Guild website I've posted my article from the latest issue of the Guild's magazine, UK Writer, looking at the state of online drama.

In general, UK broadcasters have tended to use online distribution to complement conventional transmission rather than replace it. Channel 4’s Skins (created by Jamie Brittain and Bryan Elsley), for example, has previewed episodes on MySpace as a way to drum up interest and engage the younger audience that can be hard to reach.

More experimentation from broadcasters is in the pipeline, however. Some will be interactive, but that isn’t necessarily the key. "My biggest demand is for a good writer,” Geoff Goodwin, head of BBC Switch (the Corporation’s youth brand) told Broadcast earlier this year. “In the past, the technology has tended to come first and the story has been second fiddle.” He’s developing several new multi-platform dramas that should be seen in 2008.