In fact, the whole of internet TV is pretty hand-to-mouth at the moment. Kate Modern broke new ground by selling product placement in its “webisodes”. But on the whole, as Log.tv's [Paul] Berrow puts it, “the advertisers have yet to come to the party”. When YouTube makes only $80 million profit a year, despite controlling 60 per cent of the market, you know there's precious little revenue left among the sites scrapping for that other 40 per cent. And, ironically, the more viewers they attract, the more it costs them in web-servers to support the demand.
Monday, June 23, 2008
In The Times, Dominic Wells argues that while 'Internet TV' is attracting viewers, money is still in short supply.