...the guild has outlined its concerns to [Culture Secretary, Andy] Burnham...and has suggested that placement could lead to a writer having less control over a show’s story.
“Will sponsors and advertisers purchase the right to have a product, such as a soft drink or brand of clothing, featured in a scripted show?
“Or will they purchase a right to exercise editorial control over the humorous or dramatic content of the show? We would caution against any changes that fundamentally change the editorial decision-making process,” it said.
Writers’ Guild deputy general secretary Anne Hogben added that a “worst case scenario” could see a writer told that a character had to drink a certain product or drive a certain car and said: “It could mean a writer had to act as a free copywriter for advertisers.”
Thursday, July 03, 2008
In The Stage, Matthew Hemley reports on the Writers' Guild's concerns about product placement on TV.