By Kate McMahon in
Broadcast:
ITV has heralded a new era of 360-degree commissioning as it gears up to launch a ground-breaking array of multiplatform content around teen musical drama Britannia High.
The show marks ITV's largest ever investment in multiplatform content and will be the first ITV1 programme to premiere online ahead of transmission on TV - going out a full week early.
There's more about the new show on the
ITV website:
Gareth Philips, Producer of Britannia High, led the team of writers that created the characters and storylines for the project, which was uniquely developed in house by the ITV Productions drama team in Manchester.
He comments: “We’ve pulled together a top notch team of writers for Britannia High, who are tremendously talented and full of enthusiasm to make this unique show the best drama on television this year.”
The writing team consists of Jonathan Harvey, Damon Rochefort, Julie Jones, Kirstie Falkous and John Regier.
Writer Jonathan Harvey, whose previous credits include Coronation Street, Gimme Gimme Gimme and Murder Most Horrid, comments: “It’s a fantastic opportunity to be involved in such an exciting and original show; we’ve loved creating some exceptional characters and situations that are topical, current and accessible.”
By Kate McMahon in Broadcast: 
Tom - also worth noting today that All3Media has bought multiplatform specialist Illumina Digital, which made interactive drama Wannabes.
ReplyDeleteThe reason, says chief executive Steve Morrison, is that earnings from digital "will grow by about 40% over the next two to three years."
FROM THE CHAIR OF THE TV COMMITTEE
ReplyDeleteYou're right, CJ, digital earnings will be growing over the next few years, which is why the Guild's getting the gatekeepers into place now. We want to be sure, as ever, that writers profit fairly from their work.
The flip side is that terrestrial repeats, etc, might well have to be less expensive, because there's only so much of the pie to go around. But having said that, I think that writers are going to do much better... and for much longer. The "long tail" of digital can be very profitable!
“We’ve pulled together a top notch team of writers for Britannia High, who are tremendously talented and full of enthusiasm to make this unique show the best drama on television this year.” Gareth Phillips, producer of Britannia High.
ReplyDeleteHa ha, now that this show has bombed just goes to show how full of s**t these media types are. With people like this in power it`s no wonder people are deserting their TVs in droves.