Says "Bees" producer [Joe] Pichirallo: "When the entertainment business puts forth stories with black characters, the assumption is the audience will be largely black. But there is a real opportunity here to get an audience beyond the core African American audience. And if you don't market to the white audience, it is not going to know the movie is out there."The Secret Life Of Bees opens in the UK next week.
Thursday, October 16, 2008
In The LA Times, John Horn considers whether The Secret Life Of Bees (written and directed by Gina Prince-Bythewood based on the novel by Sue Monk Kidd) will prove that a film with a primarily black cast can be a mainstream hit.