Thursday, October 16, 2008

Secret Life Of Bees is a crossover test

In The LA Times, John Horn considers whether The Secret Life Of Bees (written and directed by Gina Prince-Bythewood based on the novel by Sue Monk Kidd) will prove that a film with a primarily black cast can be a mainstream hit.
Says "Bees" producer [Joe] Pichirallo: "When the entertainment business puts forth stories with black characters, the assumption is the audience will be largely black. But there is a real opportunity here to get an audience beyond the core African American audience. And if you don't market to the white audience, it is not going to know the movie is out there."
The Secret Life Of Bees opens in the UK next week.


  1. Anonymous9:13 am

    I absolutely love that book. Can't wait to see it in cinemas.

  2. Thank you so much for helping to spread the word about both this book and the movie. I do hope the movie appeals to a wide audience. Typically, Black ensemble movies do not generate that kind of cross-over appeal; I hope it will be different this time.

  3. I can't wait to see the movie -- comparing movies to their paged-counterparts has always been one of my favorite things to do! We'll see... I gotta admit, though, it's a rare film that trumps the book.

    ; )

  4. Are you seeing it this weekend? Let us know what you make of it.


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