Children can already see the results of Ms. Peña’s scrutiny on Disney XD, a new cable channel and Web site (disney.go.com/disneyxd - not available in the UK). It’s no accident, for instance, that the central character on “Aaron Stone” is a mediocre basketball player. Ms. Peña, 45, told producers that boys identify with protagonists who try hard to grow. “Winning isn’t nearly as important to boys as Hollywood thinks,” she said...
In Ms. Peña’s research boys across markets and cultures described the television aimed at them as “purposeless fun” but expressed a strong desire for a new channel that was “fun with a purpose,” Mr. [Rich] Ross [president of Disney Channels Worldwide] said. Hollywood has been thinking of them too narrowly — offering all action or all animation — instead of a more nuanced combination, he added.
Tuesday, April 14, 2009
In The New York Times, Brookes Barnes looks at Disney's new research led by Kelly Peña into what makes boys tick.