Monday, June 15, 2009

ITV to focus on post-watershed drama

From Kate McMahon in Broadcast:
ITV has axed Impossible Pictures’ dinosaur drama Primeval [created by Tim Haines and Adrian Hodges] to focus on drama aired after 9pm.

An ITV spokesman confirmed there were no further plans for a fourth series as the broadcaster looked to extract “maximum value” from its programming budget.

“Our current focus is on post-watershed dramas,” he said, although it is understood that ITV will not rule out commissioning or airing pre-watershed dramas entirely.


  1. Finally. They can't beat BBC with pre-watershed drama (Dr. Who, Robin Hood et al) so they've decided to change the game. It's about time.

  2. Anonymous1:31 pm

    Boo! I loved Primeval. But good news that they're moving back into post-watershed drama. When ITV get it right they really get it right - like Lost in Austen, or Dirty Filthy Love from a few years ago:

    Edel Brosnan


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