ITV has axed Impossible Pictures’ dinosaur drama Primeval [created by Tim Haines and Adrian Hodges] to focus on drama aired after 9pm.
An ITV spokesman confirmed there were no further plans for a fourth series as the broadcaster looked to extract “maximum value” from its programming budget.
“Our current focus is on post-watershed dramas,” he said, although it is understood that ITV will not rule out commissioning or airing pre-watershed dramas entirely.
Monday, June 15, 2009
ITV to focus on post-watershed drama
From Kate McMahon in Broadcast:
Subscribe to:
Post Comments (Atom)
Finally. They can't beat BBC with pre-watershed drama (Dr. Who, Robin Hood et al) so they've decided to change the game. It's about time.
ReplyDeleteBoo! I loved Primeval. But good news that they're moving back into post-watershed drama. When ITV get it right they really get it right - like Lost in Austen, or Dirty Filthy Love from a few years ago: http://www.imdb.com/title/tt0411291/
ReplyDeleteEdel Brosnan