Monday, August 17, 2009

Games publishers look to China

For BBC News, Daniel Emery reports on a speech by Edward Williams from BMO Capital Markets about what Western video games makers can learn from the success of their Chinese counterparts.
What makes the difference between Western firms and Chinese developers was the way they went about getting products to players.

Western publishers, said Mr Williams, still relied on the traditional develop methods of putting a game on a DVD and then selling that through retail channels.

Chinese developers focussed primarily on the PC market and used direct download, rather than retail stores, to get games to consumers.

1 comment:

  1. Hmm. Comparisons are invidious, especially in this case. The Chinese games market is so utterly different from Europe and the US that there's really no lesson to be learned.


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