Tuesday, September 01, 2009

Comedy and drama succeed on iPlayer

As Chris Curtis reports for Broadcast, comedy and drama shows have been among the most-watched on the BBC iPlayer.
BBC Vision controller of multiplatform and portfolio Simon Nelson said: “Comedy is really punching above its weight as people are looking online for something funny. They’re after good snackable content.”

...He added that drama performed well, “arguably better than linear” when it comes to sustaining an audience over a series.

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