"We’re going to put the foot to the metal. We’re trying to show that high-quality content with a promotable hook can get an audience on the Web," Eisner told Daily Variety. "If you can get an audience, you can get advertisers. I think the big upside in the entertainment business in the future is probably not the movie business or other existing businesses. I think it’s going to be story-driven content delivered through the Internet."
Tuesday, October 27, 2009
In Variety, Cynthia Littleton reports on former Disney boss Michael Eisner's plans to produce content exclusively online.
Labels: Online content