'In a single afternoon we catch as many listeners as could see the plays on all three stages of the National Theatre if every seat was filled every day for a year,' explains radio drama commissioner Jeremy Howe.
It's a huge audience, and it's all garnered at a bargain basement price. For instance, while an hour of television drama costs between £500,000 and £1million to make, the average budget for radio drama is just £20,000 an hour - that's to pay for everything: writer, actors, studio staff and other costs.
Obviously with its low-key, thoughtful appeal, radio drama isn't a lucrative or glamorous part of broadcasting. But then ideas, stories and the imagination of the audience are the things that are important here.
Tuesday, February 16, 2010
In the Daily Mail, Ray Connolly sings the praises of BBC radio drama.