'Your next book should be an App'

On TechCrunch, Cody Brown argues that authors should adapt to Apple's new iPad by writing new content for it as 'Apps' rather than just re-formatting existing work.

If you, as an author, see the iPad as a place to ‘publish’ your next book, you are completely missing the point. What do you think would have happened if George Orwell had the iPad? Do you think he would have written for print then copy and pasted his story into the iBookstore? If this didn’t work out well, do you think he would have complained that there aren’t any serious-readers anymore? No. He would have looked at the medium, then blown our minds.