Wednesday, June 30, 2010

The evolution of agents

For, Jason Allen Ashlock suggests a new role for literary agents in the digital age.
Rather than resting, invisible, alongside the content in the acquisition category of the chain, the agent must evolve into the work’s inseparable acolyte, accompanying the work across subsequent categories in the chain—development, marketing, promotion, and branding. While publishing is grappling with the consequences of disintermediation in the value chain, I recommend an Agent’s role is one of radical mediation in that same chain.

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