aking a straight-to-DVD movie sold exclusively in Tesco is the brainchild of Ileen Maisel, a former New Line Cinema producer who set up Amber Entertainment with Elman and two other producers a year ago. Her idea is to take well-known authors and turn their bestselling novels into what they describe as "video books".
"The film industry needs to recognise that the paradigm has changed," says Maisel, an American-born producer who is a refreshingly no-nonsense presence on the set. "Our responsibility is to provide different kinds of content to the consumer. The old prejudice of straight-to-DVD just being a B kind of movie should be thrown out. A DVD premiere is a new, exciting way for customers and audiences to see different kinds of product."
Monday, August 09, 2010
In The Guardian, Patrick Barkham goes behind the scenes on the first film (made for DVD) financed by retail giant Tesco. M